SoftSheen Carson® Dark & Lovely® - Fade Resist Berry Burgundy Rich Conditioning Color

Fearless Natural Hair Color That Doesn’t Fade Into the Background!
Trust Fade Resist at-home hair dye for 8 weeks of vibrant color, gray coverage, available in 18 shades from Jet Black to Luminous Blonde.

Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair color with Dark & Lovely Fade Resist — the gold standard in gorgeous hair color. Everyone’s favorite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair color that lasts up to 8 weeks. Show your hair you care while you color — your fade resistance ‘will thank you!

OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All Hair Types

OUR BEST COLOR – Largest shade palette offering for women of color. Diverse palette to complement a range of skin tone

OUR BEST APPLICATION - No Drip Jelly Smooth Formula

OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brilliant shine to illuminate color. Vibrant, rich conditioning, color for up to 8 weeks.

HOW TO USE: Full-Head Application If:
You have never colored your hair or you want to change your current haircolor to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove the cap from the applicator bottle. Pour the entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over the open tip. Point away from your face and shake thoroughly until the color mixture is totally blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside of the pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if the hair is long. Apply color mixture. Squeeze the applicator bottle gently to apply the color mixture beginning at the hairline in the back; then continuing upward until the hair roots and entire hairline are completely covered. For hair with resistant gray, apply to gray areas first. With gloved hands, gently smooth the color mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into the scalp. If any color mixture gets on the skin, simply wipe it off with a towel. Do not save any unused color mixture. The container may burst.
3. Timing:
After completing the application, process for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When the processing time is up, add a little lukewarm water to your hair and work the color mixture into a lather. Rinse thoroughly until the water runs clear. If a color mixture gets into your eyes, rinse out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save remaining Dark and Lovely Nourishing Care conditioners for multiple applications.

Ingredients: 

AQUA / WATER / EAU
CETEARYL ALCOHOL
GLYCERIN
BEHENTRIMONIUM CHLORIDE
CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA
AMODIMETHICONE
CETYL ESTERS
ISOPROPYL ALCOHOL
PARFUM / FRAGRANCE
PHENOXYETHANOL
TRIDECETH-6
LINALOOL
ARGANIA SPINOSA KERNEL OIL
GLYCINE SOJA OIL / SOYBEAN OIL
TOCOPHEROL
CHLORHEXIDINE DIGLUCONATE
CETRIMONIUM CHLORIDE
SODIUM HYDROXIDE

DARK & LOVELY COLOR TIPS

 

SEMI VS PERMANENT HAIR COLOR: Semi-permanent dyes are temporary and rinse out little by little each time your hair gets wet. For something more long-lasting, a permanent solution like our Fade Resist collection will leave you with rich conditioning color for up to 8 weeks!

EXPERIENCING DRY HAIR? Amp up your conditioning treatments by adding heat to this important step. After applying your aftercare conditioner, cover your hair with a shower cap and wrap your head with a warm towel

COVERING UP YOUR GRAY HAIRS: Begin your application where your grays are first – as these strands tend to be a tad more resistant. Extend an extra 10 minutes if needed to this section