Clairol Professional® 20 vol. Pure White Hair Developers for Lightening & Gray Coverage (16 oz.)

Clairol Professional Pure White

Cream Developers
Pure White is a line of dedicated cream developers to be used with permanent colors and all powder and liquid lighteners. It is an ideal partner for various developing needs and is prepared in 6, 10, 20, 30, and 40 volumes to provide consistent, predictable results. Ideal for achieving the lightest results on naturally dark brown or dark blonde hair. Get fabulous shades and superior lightening action with the aid of Pure White.

We've got you covered!
Clairol Professional is all about breaking barriers and giving you more color options, so you can live by your own color code. A full collection to achieve your desired look.

• Permanent & Demi-Permanent color
• Semi-Permanent & Temporary color
• Lighteners
• Developers

Standard lightening action, superior gray coverage

Pure White is designed for standard lightening action and superior gray coverage. Its laboratory-stabilized formula guarantees consistent, predictable results to help you get a color you will love.

Gentle formula
Clairol Professional Pure White Crème Developer contains protective conditioners and emollients to guard the hair from damage and condition while developing.

Convenient & easy-to-use
The creamy consistency allows for an easy bowl-and-brush application and the resulting opaque mixture saturated the hair to ensure no strands are left untreated.